Born in Mexico City, raised in Santa Barbara and now living in Los Angeles, Rocha’s unique approach to hair styling transcends borders. From a young age, she used her creative energy to overcome challenges, as well as celebrate the opportunities that come with growing up as a young immigrant woman in America. Today, she draws on her rich cultural heritage, passion for self expression, conceptual art, and film as inspiration for her modern, elevated, and often avant-garde, design aesthetic. Rocha believes hair is about more than beauty. It has the ability to visually carve shapes, create illusions, and evoke feelings, depending on the canvas she is working with.